Tuesday 10 September 2013

LIVE: Apple launched the iPhone 5S, 5C.

11:07 : The price of new iPhone5S : 16GB at $ 199, $ 299 for 32 GB and $ 399 for 64GB and leather case ... in five colors for $ 39 each , "Now you have seen our new line 5C. and 5S of $ 99 and $ 199 for others , " Schiller said, " beginning Friday, September 13th , you can purchase 5C online and a week later, on September 20 , you will be able to buy a cell phone in a store. . the United States " and a number of other countries , China is the first country on the list to get new phones when customers in the United States , reflecting the importance of this market for Apple .

11:01 : Schiller wraps up his presentation in New iPhone5S imported video with Jony Ive made ​​a sound (but he is not really easy on the eyes here), the video focuses on TouchID. which can be used to . Unlock the phone , but also makes . Purchases .

10:58 : After Schiller shows off some photos taken with the iPhone touch from squirrels to Yosemite as "Sapien to Homo young " Schiller moved to a hot topic these days to maintain . ID security exposed here by using your fingertips to feel a sense of ownership of the phone, it scans through the " top layer of the epidermis to the floor . " sensor sits in the elegant simplicity.

10:54 : The camera is now a large f2.2 aperture area of ​​15 % sensor size and pixels , which is larger than 1.5 microns, "That means more light, dynamic range and less noise . image " of new software on the new phone to take advantage of technology upgrade, Schiller said real camera now takes multiple photos automatically when you press the " snap "and select the best one for you. feeling too flash light around you , whether it's a sunset or two LED 's , one of the bright and warm " color scheme during 1000 ... It was the first time it was made ​​, not only on the phone. but cameras of any kind. " best of all: image Stabilization automatically , eliminating the movement during the shooting action, there is a real plus for those of us who use their iPhone as a camera almost exclusively cameras now shoot. " explosion " of many shots that allow you to choose from. One of the best . And finally slow -MO - This guy diving into the pool and a half later he was in midair .

10:46 : Schiller talks about the new iPhone 's increasing ability to sense motion , Nike highlighted (Nikefuel) " much more powerful graphics and animation ... but what about the battery. 10 hours of talk time, 3G, 8 hours of browsing 3G 40 hours of music and 250 hours of standby , he said .

10:44 : The game "Infinity Blade III" took the stage , showcasing the full fighting dragons, epic iPhone5S shooting flames out of his mouth, while the squares and cubes shining knight with his sword . even for non- gamers to the action -filled . Impressive for Phone platform .

10:39 : Schiller talks now with the latest technology, it features A7 iPhone5S top-line 64-bit desktop processor with 64-bit library and kernel driver that supports the design of the apps running Xcode . 32 - and 64- bit apps " ... it is up to two times faster CPU performance up to 40 times until the iPhone 5S and the first half of that came in today with a new phone. " .

10:36 : Schiller is back to light up the " second iPhone5S, phone most forward thinking that perhaps I ever do it beautifully designed phone that most of what is in the industry. . "Video Book : liquid gold flowing through the air ... to your phone white and gold , white and black, lined up like iPhone5.

10:31 : Price : $ 99 for 16 gig , 32 gig and $ 199 for a contract with " their PVC - free ... and yes Android free " laughter from the crowd now ... the video on the screen . Jony Ive is talking about iPhone5C: " it is more talented and certainly more colorful ... iPhone5C as hardware and software to work together harmoniously. " he added that it was " very beautiful and unapologetically plastic . " the difference from when the launch of iPhone4 which he likened to the Leica camera , which is known for its solid steel feel Ive:.

10:27 : Schiller on iPhone5C: front glass touch surface is one of several " no seams or joints . " Wallpaper is a color matched "the experience of color. " Case custom made ​​. silicone rubber soft feel ; The color , but also circular cutouts that allows color to show through iPhone5C "You will be blown away by the quality of it . " 4-inch Retina display ; Apple A6 chip is designed in a slightly larger battery than the iPhone5 8 MP camera with video zoom 3x.

10:24 : talk to the prison iPhone iPhone 5 said to help the growth of fuel " in the past we have announced new phones that are priced lower this year we will not do so we are going to change . iPhone 5 with not one but two new designs. , this will allow us to serve our customers better. " Phil Schiller stepped on stage , he announced a new iPhone5C.

10:20 : Cook back on stage, he said to " work together. Incredible "Jony Ive and the design and engineering of Craig Up Next : Fabric of iWork for Apple for mobile , anchored Pages , Keynote and Numbers , pushing the idea that iOS7 not " just for content they are consuming . Unbelievably For building material . "

10:15 : iTunes radio as a feature of iOS7, Federighi says Daft Punk 's " random access memory " fill the hall like Pandora, in some way, "If you want me, you would dial upRush rock . Canada 's greatest bands and medicine . Filled with horror . " Laughter.

10:13 : The new voice and a male voice adds Siri Siri can also draw on data from Wikipedia and the web on the line will have a new option for the tones is some strange kind of dance music that seemed appropriate for the W Hotel lobby Federighi demonstrated his many jokes about his hair : one record reminder . He wanted to look for a shampoo and conditioner that his absolute perfect sense .

10:10 : Apple iOS7 Honcho Craig Federighi on stage now talking about the download iOS7 soon he is going to highlight " which begins with a home screen . " Aimed at " the . "depth of view , " The Parallax " response . The movement of your hand.

10:09 : Cook talks about the " architectural marvel " that is Apple in Pal Alto , which looks like a floating glass measuring student Lucky Stanford University.

10:05 : A video on a large screen to show off your hips and large crowds that had thronged the recent iTunes Festival in London; Allow time for journalists. To improve the blog posts and tweets .

10:00 : Tim Cook stepped on stage to applause the auditorium is smaller than usual haunt Apple in San Francisco, he welcomed those attending for the first time from Beijing and Tokyo : Talking . News about the iTunes festival now runs seven nights from 30 years of live performances in London, including Elton John , Robin Thicke and Lady Gaga .

9:58 : Among spotted in the crowd of reporters here at Apple : Former Vice President Al Gore, and Yahoo! Boss Marissa Mayer.

09:57 PT: position at Apple HQ - news happening now stay with us .

09:45 PT: Apple kicks off 15 -minute episode of USA TODAY 's Marco della Cava is Apple 's headquarters in Cupertino and will file updates from the event starting at 10am PT (01:00. . ET).

Our original post .

Apple to host the headquarters of Cupertino , Calif., on Tuesday , which is expected to reveal its latest iPhone.

Industry experts suggest that Apple will launch the fingerprint sensor to beef up security . While on the device . Published several reports claim the company will show two versions of iPhone: 5S 5C high and low for China and other developing markets .

Apple can also inject a bit of color to the popular smartphone 's reported suggestion to offer Apple iPhone in champagne gold , as well as graphite.

Shares of Apple are trading higher than $ 508 in the beginning of every trading day .

The new iPhone comes as competition in the market. Smartphones continue to escalate month, Google unveiled the first smartphone from Motorola Moto X. While the events last week in Berlin , Samsung announced the Galaxy smartwatch gear is . allows users to receive calls, check messages and set reminders.

USA TODAY will be live coverage of Apple 's iPhone event starting at 1:00 ET , be sure to check back here for the latest news .

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