What experience Nokia , Mr. Elop has a history of rehabilitation engineering can translate to Microsoft before Microsoft $ 7200000000 purchase of equipment of Nokia and business services , announced late Monday, shares of Nokia. was closed for about 60 percent since Mr. Elop joined the company in September 2010 .
Mr. Elop made tough choices , including many species . Layoffs, the sale of office space and technology, two pets , as well as operating system aging. For mobile calls to prevent the bad, and the Finnish company a bad impression of urgency , analysts said, but he was unable to stop the market share of the company declined and he left - at best. - work in progress of Nokia.
As part of the deal, Microsoft , Mr Elop agreed to step down as chief executive of Nokia and Microsoft when they joined the deal closes , which is expected to occur in early 2014 . he will lead the expansion of the Microsoft Hardware team is responsible . Both hardware and Microsoft's business in things like gaming and music.
He also put himself in the running to succeed Steven A. Ballmer , Microsoft 's chief executive who last month announced he would leave within 12 months, " his hat in the ring is firmly part . Very important for the future of Microsoft, "Crawford Del Prete , IDC analysts have known for many years , Mr. Elop said," He may have just come out of Nokia , but the fact that he There shows that he is a man . More ambitious . " .
Mr. Elop, 49 years old Canada , Nokia from Microsoft, where he ran a business category . Senior leadership with the software of Microsoft Office wealthy before he ran Microsoft 's Information Systems Juniper Networks, a computer networking company, and operating in the field for which Adobe tools . He entered the digital content in Adobe Adobe bought the company from buying another when he ran a program called Macromedia.
He is the father of five , including twin sister, and his daughter was adopted from China, he is closer to his family, to withdraw them for Microsoft, first his only son , he claims. but Mr. Elop left his family in Washington , as he moved to Espoo, Finland , Nokia is based.
"It's a beautiful place , but it 's very hard to be that far away from your family ," Leslie Nakajima , a former Nokia executive who is principal . Communication for the Mozilla Foundation , maker of the Firefox browser , said through a spokeswoman , Mr. Elop declined to be interviewed .
When Mr. Elop came to Nokia is still the world's leading manufacturer of mobile phones , but it has been struggling for several years. To match its smartphone first BlackBerry wooed customers with phones that are easy to use keyboard for typing out emails iPhone of Apple , which debuted in June 2007, and the operating system Android by Google. in October 2008, a representation of the great challenges with smartphones that link closely with Variety of hardware, software and applications , customer favorite .
Nokia has turned down the first opportunity to be a partner of Google Android in part because of the purchase of the mapping is to present a conflict with Google Maps relations to Samsung now the world's manufacturers of smartphones . but the strategies associated with the management of Nokia's operating system five different points of the phone and make a difference for the worldwide market.
"That kind of arrogance has crept into the company with the feeling that they really understand what consumers want ," said Del Prete said, " That is the real problem . When they were attacked by BlackBerry and Apple . " .
During his tenure , Mr. Elop wrote it in the Nokia compared to a man on the burning oil that was forced to jump into the icy water point, Mr. Elop 's : If we do not do something . severe Decisions that are at risk , it is doomed to fail , Mr. Elop 's platform, "burn ", I recalled a letter similar to writing a few months earlier by Ray Ozzie , software architect, Microsoft . Soft in the head as he left Microsoft, he wrote about the life of a slave to its past success enjoyed by the complexity and the inability to respond to fast-moving competitors . Especially in a world characterized by Mobile phone And new services.
Elop said that Nokia will be faced with similar problems , but they may not be prepared for the flames on him. Announced in February 2011 that the company will lower development on multiple operating systems switch to Microsoft's operating system, Windows Mobile and lay off thousands of employees, the older versions of Nokia mobile phones are orphans and new phones are . software Microsoft unsuccessfully . In the market for many months.
"The pain is because they feel like they have an agreement with Microsoft, he immediately added ," Nokia's former chief executive, who requested anonymity to maintain a professional relationship , "said the uncertainty is . scramble and a decline in market share . " .
Mr. Elop is making the decision that the risk has not paid off.
" He had to do something ," said Del Prete said, " The smartphone is changing rapidly and it is expected that the workers are the life of them ."
While the format of the first Nokia mobile phone using the software Microsoft is expensive and not exciting to consumers , Mr. Del Prete said , adding that " they are making progress, they added. developers, it will take longer than envisaged , and will use Microsoft 's coffers . " .
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